er is GCPL's Home Care fragrance brand — room sprays, gels, pluggables, and the car range: vent clips, gels, sprays. In car fragrance, Aer leads India, and Aer Clip is its single largest SKU.

The category is simple to measure: a product sits on a shelf, a shopper picks it up, a tracker counts it. Years of clean, steady, countable growth — and Aer at the front of it.

That's the category you know. The one you've led.